18 September 2018
Talks
Beyond translations — technical, logistical and cultural constraints of an international online shop
Matthias Kentzia, Product Manager at Project A
Going international can reap huge financial benefits for a company. But internationalising your product is not as simple as just translating a couple of texts. In order to make it accessible, you need to localise the entire experience. In this talk, we’ll be looking at a case-study to explore some of the less obvious requirements of an internationalisation project.